Ideas with practical value

Insights.

Articles on AI, marketing and business growth.

By Sohan Solanki · 10 articles

AI & search · 4 min read

AI Search and SEO: How Businesses Can Build Visibility

A practical guide to AI search visibility, SEO and GEO, with clearer content, stronger evidence and a useful way to measure enquiries.

AI & automation · 3 min read

Understand AI agents versus workflow automation, choose the right level of autonomy and design a business pilot with clear review points.

Business improvement · 3 min read

Find practical AI automation opportunities with a business process audit covering bottlenecks, handoffs, data quality and measurable outcomes.

Business development · 3 min read

Design AI lead generation and CRM automation around enquiry capture, routing, qualification, personal follow-up and lead quality.

Marketing strategy · 3 min read

Build an AI marketing strategy around audience insight, creative testing, human approval and measurable campaign outcomes.

Ecommerce & AI · 3 min read

Prepare ecommerce product data for AI shopping with clearer listings, consistent specifications and reliable customer information.

Ecommerce automation · 3 min read

Plan Shopify automation for post-purchase support, customer retention and useful follow-up, with clear triggers and exception handling.

Measurement & impact · 3 min read

Understand ROAS, incrementality and marketing ROI through practical measurement questions and an illustrative euro-based campaign example.

Brand & culture · 3 min read

Connect music marketing, influencer partnerships, digital advertising and physical experiences through one coherent campaign journey.

Content & AI · 3 min read

Create an AI content marketing workflow with original ideas, natural SEO keywords, fact-checking and a consistent brand voice.