Selected work

Cultural instinct.
Commercial impact.

Selected work across music, FMCG, wellness, beauty, ecommerce, industrial B2B and automotive services. Campaign experience that informs an AI-first approach to growth.

Selected brand experience

Brands represented in my previous campaign work.

Music & entertainment · Saregama

Music with
cultural weight.

Saregama marketing campaigns brought together paid media, content promotion, audience development and catalogue insights to help music find its audience and grow its commercial value.

Strategic promotions and monetisation supported 60% revenue growth on select channels within nine months.

Selected campaign projects

Stree 2 · Bad Newz · Rocky Aur Rani Kii Prem Kahaani · Amar Singh Chamkila · Sky Force · Dhurandhar · Tu Meri Main Tera · Magic Moments

Artist repertoire

Arijit Singh · Diljit Dosanjh · Vishal Mishra · Karan Aujla · Badshah · Raftaar · Honey Singh · Paradox

Campaigns, automation & results
Wellness · Zandu5.2× ROAS

Programmatic advertising and influencer retargeting connected audience attention with conversion.

Beauty · Moroccanoil28% lower CPA

Year-on-year acquisition cost reduction alongside a 2.5× improvement in conversion rate through landing-page A/B testing.

FMCG · Rasna35M+ people reached

A bumper-ad campaign delivered a 10-point uplift in ad recall, combining scale with measured brand impact.

Ecommerce · Grain2Grind≈ €17,300 recovered

WhatsApp drip automation supported abandoned-cart recovery, connecting customer intent with timely follow-up.

Industrial & B2B≈ €45,400+ in leads

Lead value generated through six-plus industry expos. Broader work included market research, catalogue improvements, integrated budgets and 4× organic traffic growth.

Automotive servicesDigital meets local

Search and social advertising, print and local outdoor campaigns supported enquiries, service consultations and customer retention for premium car care.

Euro figures are approximate, rounded equivalents for comparison, converted using the ECB reference rate of 21 September 2026. They are not the original campaign reporting currency or transaction-date valuations.

Make your next move
intelligent.

Tell me what you want to grow, improve or automate. We’ll start with the business need.

Start a conversation ↗
contact@sohansolanki.com